Armani opens his second Swiss store this year

Italian don of fashion enjoys increasing success north of the border. 



08 July 2014

The immediate success of Giorgio Armani's Zurich boutique has lead to a second opening on the famous shopping street Rue du Rhône in Geneva.

The brand's store is close to many other world-renowned names such as international jewellery boutiques Graff, Chopard and Harry Winston. Dior, Jimmy Choo, Bulgari and Hermès, among other large names, are also a stone's throw away from the new storefront, and adding Armani's name to the mix in Rue du Rhône makes it a perfect luxury location. 


The store is solely for women, with two spacious floors featuring the best of this year's Fall/Winter collection, titled "Fade to Grey." Flannel is seemingly the must-have of the season, covering much of the store, even the accessories. Still looking for the next handbag or a clutch? Just have a look around: Armani's many chic choices make it hard to choose, but the many styles and colours guarantee a good find.