New Gucci autumn campaign New Gucci autumn campaign Mert Alas and Marcus Piggot

Gucci Taps 7 of the world's most Beautiful for its autumn campaign

Gucci to celebrate the essence of its brand

by 07 July 2014

Gucci has tapped seven top models for its up-coming autumn advertising campaign.

Top models, Natasha Poly, Raquel Zimmermann, Anja Rubik, Nadja Bender, Karmen Pedaru, Joan Smalls and Suvi Koponen will be gracing its upcoming ads.

According to Gucci's creative director, Frida Giannini, the new campaign is designed to epitomise the essence of the Gucci woman- individual, strong, sensual and glamorous and was photographed by no less than Mert Alas and Marcus Piggot.

We can expect to see individual shots of each of the seven models as well as a group portrait where all the women will be wearing the sparkling mini dresses embellished with crystals that featured on the brand's autumn show.

The advertising campaign will be unveiled in the August issues of international fashion magazines, while the group shot will appear on Gucci’s billboard on Los Angeles’ Sunset Boulevard later this month.