Giorgio Armani Fights Against Illegal Fire Arms with Bracelet Launch

Armani teams up with philanthropic jewellery brand

by 04 June 2014


Armani Exchange has teamed up with Liberty United, a philanthropic jewellery brand, which aims to reduce gun violence in the U.S. The bracelet is made from recycled illegal gun metal and bullet casings, each bearing the serial number of the gun it was made from.

The ancient Torc twist design, which symbolises unity, is available for both men and women and will retail for around 98.50 dollars. Twenty percent of profits from the collection will aid in funding programmes aimed at reducing gun violence and Armani Exchange will also donate 1 dollar for every United Liberty tweet or Instagram under the hashtag #openarms during the month of June.

According to Pew research, the U.S. has an estimated 283 million guns in civilian hands, and more than 30,000 people are killed by firearms each year – a third of whom are under the age of 20. Of those deaths, over 10,000 are listed as homicides.

The range, made exclusively in the U.S., is an extension of Liberty United’s wider collection of rings, bracelets and necklaces.

Liberty United’s story began 14 years ago in Africa, when Peter Thum, founder of Liberty United, saw a large number of young children armed with assault rifles. He started accumulating banned AK47′s from around the continent, melting them down, recycling them and turning them into fine jewellery.

In the words of Liberty United’s chief designer Philip Crangi: ‘Each piece of jewellery worn represents a gun which is no longer on the street killing somebody.”