Rita Ora has such a great way of mixing fashion and streetwear, that she has won the admiration of designers like Jeremy Scott, Karl Lagerfeld, Stella McCartney and Donna Karan, for whom Ora walked the runway last season.
Now Adidas Originals has asked her to design a series of capsule collections, which draw inspiration from her London wardrobe, her dove tattoos and her music.
She will design five separate capsule collections with different themes, which will feature classic items like sneakers, hoodies, track pants, varsity jackets and beanies, all with Ora's personal twist. The collaboration will last three seasons - until autumn 2015 - and the line will be unveiled with three global launch dates: August 21 for the “Black” line; September 4, for the “Pastel” and “Colourblock Packs” lines, and November 1 for the “Spray” and “Roses”
The Rita Ora line will be sold exclusively at Adidas Originals stores and at adidas.com