The new Fendi Anna Bag

Extravagance has no limits

by 19 May 2014

With Karl Lagerfeld at the helm, and a focus on luxe structures, fabrics, and presentation, Fendi fans are no strangers to extravagance, that continues to resonate throughout the brand’s collections.

Take the Anna bag for instance.

Following in the footsteps of Ferragamo, which recently released a handbag collection named after Salvatore’s late daughter Fiamma, Fendi has just unveiled a new avatar of its purse inspired by one of the five Fendi sisters, Anna.

Fiercely individualistic and extremely versatile, the bag was first launched in FW13-14 as a new model of the Selleria line, and the all-new Anna bag is not only featured in this season’s hottest colours but was created entirely by hand, and numbered in a series, according to the traditions of Fendi’s master artisans.

Both casual and contemporary, its ribbed workmanship highlights its softness and adds great personality and character. It features over 1,322 Selleria ton-sur-ton stitches that join together the different parts of the leather and colours range from blues to vivid reds.

It comes with a short or long strap and goes with almost everything. It also stands out for its new FENDI Roma logo heat-pressed on the front of the leather version.

The Anna Bag is part of the Made to Order Service and is available in an Intrecciato version that is customisable with names or initials.