Burberry opens its new Venice store

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02 February 2010

The new Burberry store in Venice is a 650 square metre space in Calle Larga XXII Marzo 2308, and it opened on Saturday 30 January 2010. It presents prêt-à-porter collections for men and women, and more specifically the Burberry London and Burberry Brit collections. It also sells Burberry accessories, including bags, footwear, jewellery, watches, sunglasses and perfumes.
The store reflects the new Burberry concept developed by Chief Creative Officer Christopher Bailey, in which typically British materials and motifs are used throughout the store in a contemporary style.

The Venice store joins Burberry's four flagships, in Milan, Rome, Florence and Bologna. The marque's presence in Italy is completed by shops in Venice and Rome airports, and corner shops at La Rinascente in Milan and Rome. The Venice store is open every day from 10.30 a.m. to 7.30 p.m. Info +39 041 240 291.
The brand is expanding in other areas of the world as well. In November 2009, Burberry opened two new stores, Burberry Brit and Burberry London, each of 140 square metres, on either side of the recently-inaugurated American flagship in 444 Madison Avenue, New York. These two new stores were the first in which Christopher Bailey launched the new store design approach as outlined above. Other flagship stores were opened in the second half of 2009, including Singapore, Toronto, Canada, a fourth store in Saudi Arabia, and the first store in Lebanon, in Beirut.

It has obtained marks of recognition from outside the company. In November 2009, Burberry received the "Brand of the Year" award during The Accessories Council Excellence Awards ceremony. In December 2009, Christopher Bailey won the "Designer of the Year" prize at the British Fashion Awards, and Burberry was designated "Brand of the Year" at the British Fashion Awards. Bailey was honoured with an MBE at Buckingham Palace for his services to the fashion industry.

The marque si developing new concepts in communications. In November 2009, it launched artofthetrench.com, a new social networking platform celebrating the development of the Burberry trench. The website will involve important image consultants worldwide. For its launch, Christopher Bailey commissioned a collection of photographs depicting people wearing the trench. The photographer was Scott Schuman, who took the shots in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice.
Last but not least, the Burberry Foundation was formed by Christopher Bailey and Angela Ahrendts in 2008, with the objective of developing global resources to help young people attain their dreams and nurture their creative talents to the full.