1950s Monte Carlo in the new Salvatore Ferragamo campaign

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01 February 2010

Claudia Schiffer is to be the face of Salvatore Ferragamo for Spring/Summer 2010, and she will feature in an ad campaign focusing on the glamour of cinema in the Fifties.
The photographer is Mario Testino, who has been working on the Florentine brand’s sophisticated glamour for a number of seasons now. He has produced various press campaigns evoking movie locations and atmospheres, and the eternal allure of the stars of the wide screen, in a modern key.
After Rome, Capri, Naples and London, the new Ferragamo campaign is set in Monte Carlo. Alongside Claudia Schiffer in this campaign made last October, is Thierry Besin, a young French charmant who lives between the CoÌ‚te d’Azur and Paris, where he is concerned with real estate interests.
In producing the campaign, Mario Testino drew on the atmospheres of Alfred Hitchcock’s famous “To Catch a Thief” (1955), starring the legendary Grace Kelly and shot on the Monaco Riviera.
Claudia Schiffer’s cool, mysterious and sophisticated charisma is enhanced by the elegance of Ferragamo accessories and the highly evocative setting.
To recreate the mood of the period, some of the images involved the use of a Riva Acquarama speedboat and a 1948 vintage Daimler that belonged to the chairman of the car manufacturer in those years – a car that made history and was also immortalized in Hitchcock’s film.
Against a background of jewellery heists, intrigue and car chases along the CoÌ‚te d’Azur, Salvatore Ferragamo gives us a new interpretation of a timeless classic.