Selfridges' hot new product

Selfridges teams up with Ciaté

by 11 March 2014

This spring, Selfridges has partnered with the world’s biggest fashion brands to showcase the influence of sport on fashion and beauty.

Nail brand Ciaté has unveiled its limited-edition handmade Caviar skateboard deck, located at Selfridges’ new concept store, the Board Room.

The concept store has been transformed into a skate-shop exhibition, featuring the best board designs from the world’s best designers. The board celebrates the brand’s Rainbow Caviar Manicure, which caused a sensation back in March 2012, and is handmade with thousands of glass pearls in shades of pink, red and blue.

Bound to attract a great deal of attention, skaters, be warned, the delicate nature of the Ciaté Caviar skateboard means that skating with it is not advised.