Moschino's display of "Fast Fashion - Next Day After The Runway"

Moschino's take-away wardrobe

by 24 February 2014

The Moschino boutique located in Via Sant'Andrea in Milan presents its capsule collection "Fast Fashion - Next Day After the Runway" made up of just 10 pieces worn on the catwalk and available for immediate purchase on online store www.moschino.com.

Thanks to creative director Jeremy Scott, whose collection is already making headlines with his attention-grabbing style, was inspired by our generation’s desire for junk food and instant gratification, by creating an eclectic collection that parodies fast food icons like McDonald’s, as well as the nutrition labels of fatty snacks.

The must-have’s for this season include a range of T-shirts printed with "I Do not Speak Italian but I Do Speak Moschino", tee-dresses with a printed cartoon of Mr. Funtastik, as well as sweaters, belts, quilted rucksacks and French fries phone cases.

Naturally there is a lot of red and yellow prominent throughout and a slightly remodelled Moschino logo, reminiscent of McDonald’s golden arches, is prominent across the edited ten piece collection.

During Milan Fashion Week, the Moschino runway was transformed into none other than a fast food wonderland for his collection for Moschino.

The collection can also be found in the fashion house’s flagship stores and exclusively at Opening Ceremony (New York and Los Angeles), Browns (London), Colette (Paris), 10 Corso Como (Milan and Seoul) , Hudson Bay (Toronto) , Luisaviaroma (Florence).