Prada stores get a makeover

A taste for the 1920s style

by 20 February 2014

In celebration of the Prada show at Milan Fashion Week, the luxury fashion house will unveil the last installment of its Iconoclasts series this Thursday, February 20th, on the evening of their autumn 2014 runway show.

The Iconoclasts project began in 2009, where a select number of the world’s top fashion industry leaders were entrusted with the redesign of a designated Prada shop.

Alex White began the installment with New York’s Broadway boutique, Katie Grand revamped the London Bond Street store, Olivier Rizzo updated the Prada on Via Montenapoleone in Milan (5 years ago), and Carine Roitfeld took over the Avenue Montaigne Paris shop.

Prada's latest visionary is Edward Enninful, director of W magazine, who has transformed the stores into 1920s nightclubs. They include black and white mannequins dressed in Prada’s spring/summer 2014 collection and archive looks fill the Prada men’s and women’s stores.

An art deco bar also features in the women’s store, while the men’s store offers games tables, 1920s food and cocktails as well as music from a jazz blues trio.

The new interiors are on display until Milan Fashion Weekends on 24 February.