Women’s Fashion Week is upon us and the schedule is an intense one, full of runway shows, store openings and special evening events for the next few days.
The programme features 144 ready-to-wear collections for fall-winter 2014/2015, 65 runway shows and 72 presentations.
Big names, young designers, emerging talent, newbies - it's all there. And for those of you interested in seeing what the future hold for fashion, Milan is the place to be right now –the high presence of young emerging Italian designers is a real shake-up from the traditional Milan Fashion Week, which is primarily focused on big names.
The week commenced with a show by Milanese designer Chicca Lualdi, who presented her Chicca Lualdi Beequeen line on Wednesday 19 February. The new generation of Made in Italy designers include names such as Cristiano Burani, MSGM, Roberto Musso, Marco De Vincenzo, Fausto Puglisi, and Italian-Haitian designer Stella Jean.
Many names are also having the first-ever runway show on the Milan catwalks, starting with Au Jour le Jour, hosted by Giorgio Armani in his theatre in Via Bergognone.
Another new name to look out for is the Korean brand Heohwan Simulation, whose show is part of a collaborative project between the Camera della Moda and the city of Seoul.
The Chamber of Italian Fashion has selected four novice designers in their early twenties as part of its “Next generation” competition that gives promising talents access to a runway show. This year’s winners are Davide Grillo, Daniele Vigiani Martina Cella andMarco Rambaldi.
The Gucci show took place on Wednesday, February 19, followed by Prada, Fendi and Moschino Thursday, February 20. The schedule for Friday, February 21 includes Blumarine, Etro, the first collection by Graeme Black for Les Copains, and Versace, followed on 22 February by Bottega Veneta, Ermanno Scervino, Roberto Cavalli, Antonio Marras and Jil Sander.
Sunday February 23 sees Marni, Trussardi, Missoni and Salvatore Ferragamo parading their collections, with Dolce & Gabbana showing outside the calendar.
And last but not least are Dsquared2 and Giorgio Armani on February 24.
An exiting time for those who love shopping in Milan's famous fashion triangle, where a number of store renovations and openings are scheduled during the week, including Giorgio Armani, who will inaugurate a store just for accessories, Atos Lombardini, La Perla, Maurizio Pecoraro, and Gherardini whose special guest is none other than Jade Jagger. On February 22, Marella will celebrate its new store with a guest appearance from Milla Jovovich and Robert Cavalli will open its largest flagship store in the world on Via Montenapoleone.