Gucci in Japan: 50 years on

Gucci celebrates 50 years in Japan

by 10 February 2014

Italian luxury house Gucci is celebrating 50 successful years in Japan with a series of charitable initiatives and a special limited edition capsule collection.

Beginning in March, the brand will present a series of special events and projects designed to celebrate the its craftsmanship.

Gucci will launch a special capsule collection of Flora merchandise exclusive to Japan, including handbags, women’s ready-to-wear, silk, shoes and jewellery. These goods will be unveiled at Tokyo’s Isetan department store in March and at stores elsewhere in Japan in April. Sales of a scarf from the collection will benefit a UNESCO- and Gucci-sponsored scholarship programme.

In addition, creative director Frida Giannini has designed an exclusive capsule collection in recognition of this anniversary year. The collection includes handbags, ready-to-wear, silks, shoes and jewellery all inspired by the house’s Flora pattern.

In May, Gucci is set to open the renovated Aoyama flagship store in Omotesando, Tokyo, which will see a special debut exhibition showcasing Gucci Premiere gowns. Lapo’s Wardrobe, a made-to-measure capsule collection from a collaboration between Giannini and Lapo Elkann, will make its Japanese debut at the store. The boutique opening will also feature an exhibit of Gucci Première couture gowns.

Gucci will also stage artisan demonstrations at Isetan, Gucci’s Ginza flagship and Osaka’s Hankyu Umeda at various points from March through October.