Victoria Beckham sets her sights on Dover Street

Victoria Beckham to unleash first stand-alone store

by 22 January 2014

It seems as if Victoria Beckham is set to unleash her first stand-alone enterprise in London on Dover Street in the autumn. It won’t be a small endeavour, since the store is said to measure 7,000 square feet.

Inside, Victoria Beckham's label will show up on shelves showcasing all the collections that fall under the Victoria Beckham umbrella: Victoria Beckham, Victoria Victoria Beckham, denim, accessories and her well received eyewear products. The store will show off her fashion flair and allow customers to wear what she considers fashionable in a space designed by talented architect Farshid Moussavi, whose projects include the 2012 London Olympic Park.

But she won’t be stopping there. She’s also got her eye on the US, New York in particular, an office located in midtown on W. 25th St., which is scheduled to open in February.

Although Britain is her biggest market for now, she wants to focus on the US this year and to do that she needs a team who ‘live and breathe’ all that is America.