Cruz Collection by Loewe

Film star Penélope and sister Mónica create the new Cruz bag with Loewe

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27 November 2013


Penélope Cruz is Spanish, and brand ambassador for Loewe, and so it is not surprising that she, with her sister Mónica, should work on a handbag taking their own surname. Their approach to designing the bag was based on making something useful, but also immediately recognizable. As Penélope said, “We wanted to do something special but also practical. And we wanted the design to have an unmistakable Spanish element, which is why we chose the polka dot.”

Mónica confirmed this. “We wanted a bag that would be useful for women who need to carry many things and have them all at hand all the time.” There are pockets on the outside, so that you can reach your keys or phone quickly. It also has a detachable cross-body shoulder strap. The piece is based on Loewe’s iconic Amazona bag, but the Cruz sisters made it taller and slimmer, specifying grained calf to create a soft and light appearance, with big, bold polka dots that put it wholly on-trend. The motif, very popular as a fashion motif this season, is traditionally used in flamenco costumes.

You can choose three sizes in black, brown, blue and purple. The Cruz bag is great with smart day wear, and also stunning with jeans. The Cruz collection, available in Loewe stores now, also includes coin purses and large zip wallets.