Burberry has already launched its Christmas campaign, with a complete take-over of its main website, its social media, and special events in its stores on Regent Street and at Covent Garden, London. On Instagram, every day in December, there will be new images and videos. The video (see below) is beautifully produced, with colours reflecting the brand’s iconic hues, and a romantic slant that fits perfectly with the love theme seen all year, but in particular with the fall-winter 2013 campaign, with heart motifs in prominent view. The campaign centres on the wide range of products available, perfect as Christmas gifts large and small, such as iPhone and iPad cases, jewellery, key-rings, limited-edition fragrances, sunglasses, hats, boots, bags, umbrellas and much, much more. Browse to your heart’s content on the website, where you can purchase online, or in a boutique near you. As we have seen so often in recent years, the brand shows exceptional brilliance in using all communications channels to reach its audience, with products of originality and appeal.