Art meets Fashion at Aquascutum

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Artist Richard Long is known for his essential, environmental art employing natural materials like rough stone, wood, earth in both natural and man-made contexts, but always with elegance and simplicity.

The same basic philosophy has been applied for the Aquascutum Autumn Winter 2010/2011 collection, with a focus on essential outerwear cut in lean silhouettes, with no fussy details or bold patterns. The result is authentic, chic and extremely modern.

Indeed, the overall collection has a definite 1960’s English feel, the era when London was emerging from classicism into a hip, new, fast-paced era. Similarly, the house of Aquascutum embraces its heritage while taking a fresh, new direction. We welcome the winds of change. And when it comes, we know what to wear.