Prada has just opened its first mono-brand store in Turkey, in Istanbul's charming Nisantasi neighbourhood. Prada considers the Turkish capital as an interesting threshold between Europe and Asia, and sees it as a market with great potential for development and growth. This store reflects the expectations for the brand over the last few years: its surface area of over 1,000 square metres makes it one of the largest luxury boutiques in the city.
The new store designed by architect Roberto Baciocchi has two entrances and four display windows framed with opulent black marble cladding. Its strong visual identity helps it stand out amongst the buildings of the Nisantasi neighbourhood, an important shopping area of the city.
The various display areas are hallmarked by differing materials and colours. Furnishings in steel and ivory saffiano leather denote the area dedicated to women's collections, while the area for men's collections is distinctive for its furnishings in rosewood and bright steel.
The architectural value of the store is enhanced by two black marble staircases, clad with bronzed mirrors, at either end of the store. The space is given a unitary feel by the beige carpet, the green pastel ceiling and walls, and the wheat-coloured velvet chosen for the store's seating units. The elements recall the characteristic features adopted for Prada stores worldwide. The design is completed by display cases in glass and steel, placed on bronzed glass pedestals.
The ground floor of the store is dedicated to bags, accessories and footwear, presented in attractive lounges, while the first floor is taken up by womenswear and menswear.