Emporio Armani becomes (Red) for World Aids Day

by 01 December 2009

Today, 1 December, is World Aids Day. Emporio Armani is a partner of (PRODUCT) RED, a global project supporting a fund fighting Aids in Africa. Today the e-commerce site www.emporioarmani.com has been coloured red for this special day.

Products in Emporio Armani's men's and women's collections can be purchased on line, along with a series of (PRODUCT) RED Emporio Armani products, comprising garments, accessories, fragrances, sunglasses and watches: all products that are ideal for the Christmas period.

(RED) is a global project whose principal objective is to involve the private sector in the fight against Aids in Africa by promoting the sales of (PRODUCT) RED items. Companies involved in these products donate part of the revenue from sales to the Global Fund involved in combating Aids in Africa. At present, the partner companies are American Express, Converse, Gap, Emporio Armani, Starbucks, Bugaboo, Nike, Apple, Dell and Hallmark. For further info, see www.joinred.com