Something of a meteorite, Tory Burch shot seemingly out of nowhere onto the fashion scene and in a few short years established her eponymously named brand as one of the most coveted and beloved labels in the luxury world. Her secret has been to reach all women, from career women to mums on the run with her vibrant and on-trend yet ageless styles, where graphic prints, lively colours and singular detailing are front and center. The ethos of American sportswear blends seamlessly with an eclectic sensibility and this enviable combination runs throughout the Tory Burch collection, from ready-to-wear to accessories to jewellery and eyewear. Inspired by her love of culture and travel, as well as her own parents’ personal style, the collections she creates with her team of designers are marked by her own unique, discerning eye and always hit the mark with her ever growing legions of aficionados.
The entrepreneur in 2009 also launched the Tory Burch Foundation to support small businesses run by women through grants and micro-financing by investing in the success of their activities and some of the marvelous fabrics found in the Tory Burch collections are produced by these very same women.
Ms. Burch’s personal touch extends to every aspect of her label and even the boutiques were designed to feel more like her living room than a commercial space: moss green floors, plum snow leopard curtains and orange lacquer details are joined by decorative elements such as Japanese vases, gilded mirrors, period shell chairs and side tables. The London flagship boutique, a 4200-square-foot 19th century townhouse on New Bond Street also includes a special VIP area as well as a library furnished with a beautiful knole sofa, a raffia carpet and rich upholstery: impossible not to feel at home in such warm and exquisitely decorated spaces!
Step in to the Tory Burch world, where you will instantly feel you belong and will never want to leave!
Read more about Tory Burch on LUXOS:
5 Questions with Tory Burch
Designer's guide to London
Step out in your Sunday best
Tory Burch's new Italian pad
Tory Burch: check out her new app & lifestyle blog