Bona fide British style has seen a renewal in popularity as men’s fashion makes a return to the classics. Perhaps more than ever, appreciation for fine attire is on the up as we move from smart city living to weekends in the country and important society events. To get to the heart of the trend, we made a beeline for the Hackett store on Sloane Street to test out some of that Englishman expertise. Read on to see how you can infuse a little British luxe into your wardrobe.
Quite a way’s from its Portobello Market beginnings, the Walpole Award for British Luxury Overseas and the Queen’s Award for Enterprise: International Trade under its belt, the Hackett identity is best represented in its London retail homes. Simple, yet classic with that endearing quirkiness the British are known for, the store’s interior recalls the Gothic Revival style popular in the Georgian era when John Soane’s elegant town houses forever refined Regent Street. Reminders of Hackett’s heritage are underscored by period prints, old photographs and paintings, salon chairs are left unfinished to showcase their workmanship – reflecting the idea of a man’s bespoke suit – and fitting room walls are upholstered with old suit patterns, complete with their original tailor scribbles.
This season, Hackett presents styles tailored to the different tastes of the modern gentleman. For traditional types, Town & Country features Hackett’s authentic Scottish tweeds in patterns that include the signature green based, red overcheck ‘Horse & Hound’ as well as a new ‘Diamond Jubilee’ check commemorating the Queen’s 2012 milestone. For men who like their fit slim and sleek, the Hackett Mayfair range streamlines the weaving process with a new ‘mechanical stretch’ featuring better movement. Alpine is the Hackett answer to sophisticated men’s winter wear with handsome cashmere knits, for the perfect après ski ensemble, the brand is in fact sponsor to the annual Klosters Snow Polo tournament. The Modern Prep line takes inspiration from the brand’s sponsorship of the Oxford and Cambridge Boat Race, putting the bright collegiate colours and patterns on duffel coats, striped scarves, bow ties and lambswool knits. An avid sponsor of professional sport that spans the realms of polo, tennis, rowing and automobile racing, the brand’s work with the Aston Martin Racing team brings us a sportswear range of racing tech jackets, polos and accessories.
Hackett’s personal men’s tailoring service offers your choice of preferred cloth and block, measured up and consulted as to your tastes and requirements (i.e. extra pockets or specific linings). The result: a highly individual, custom piece with a fantastic fit.
Summed up best by founder Jeremy Hackett, “Hackett is a brand that is truly British and has an authenticity and integrity that belies its years. Hackett dresses men of all ages in a style which is classic but not old fashioned.”