Etro and Paisley

An enticing view of how an Etro scarf is designed

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19 November 2012

Cashmere designer Serge Maury worked on a new Paisley design at the Etro boutique in Tokyo, on 17 November 2012. Visitors could also play with a similar design on an interactive screen, creating infinite variations in colour and pattern. Maury has been working with Etro for several years, and while in Tokyo, on 14 October he also held a workshop at the city's University of Arts.

Paisley is a pattern whose roots run back to Mesopotamia, where it symbolized shoots of the date palm, in turn considered the tree of life. Later it became a constant feature of hand-woven Indian fabrics used for women's shawls in the 19th century. Etro has used Paisley for inspiration from 1984 right up until the present, applied to its garments but also its bags and accessories, sometimes deconstructed and reworked in a variety of colours and styles. The two examples below are from the fall/winter 2012-13 collections.

Below, the Etro boutique in Tokyo.

Click here to see the location of the Etro boutique in Tokyo

Read the LUXOS report on the women's fall-winter 2012-13 collection
Read the LUXOS report on the women's spring 2013 collection