"Milan is my second home," says Christopher Bailey, and yesterday (18 October 2012) he was in Italy's fashion capital to celebrate the opening of the first Burberry store for women's lines, on Via Montenapoleone at the heart of the top fashion district. The event was held in the boutique, with over 500 guests including Asia Argento, Nicolas Vaporidis, Giorgia Surina, Eros Galbiati, Tania Cagnotto, Francesca Dallapè, Daniele Bossari, Filippa Lagerback, Alex Uhlmann, Gaia Bermani Amaral, Paola Maugeri and Chiara Tortorella. British musician Rory Cottam performed a live DJ set.
The store has a total area of 800 square metres, and it is the first Burberry flagship store dedicated totally to women's collections in the Burberry Prorsum and Burberry London ranges (plus accessories, sunglasses, watches and fragrance). The store concept developed by Christopher Bailey is based on British materials and themes, in marble, chrome and bronze, and it recalls the Regent Street flagship store in London.
The Milan store has a Burberry Retail Theatre, a 3x3 metre video wall that can screen corporate content streamed directly from the Burberry headquarters in London.
The store is open every day from 10.30 a.m. to 7.30 p.m.
Click here to see the location on a map.
Asia Argento and Christopher Bailey:
Rory Cottam, Burberry Acoustic artist, in his DJ set
Burberry Britain watch