Dior - spring 2013

Welcome to the future of fashion

by

Writer

29 September 2012

Christian Dior spring/summer 2013 showed us the future of fashion, the first ready-to-wear collection by new Creative Director Raf Simons who now oversees the couture and womenswear division of one of the most iconic and influential fashion houses in the world: Dior.



“The glamour that is Dior will find [Raf Simons] a worthy successor to the "New Look", as Simons himself has expressed a particular interest for the period between 1947 and 1957, the decade that spans the house's founding to the couturier's premature death.” – Official statement from the House of Dior.



Simons’ chosen direction for the brand is a poetic illustration of the current state of fashion. Feminine, yet structured, his designs were like snapshots blended between the old era of Dior and today’s vision of the brand. Beginning the show with fashion’s idea of a clean slate, Simons sent the perfect, classic black suit with chic cigarette pants down the runway. Increasingly glam, the following looks flowed from coatdresses (long jackets that could be worn with or without pants), to floating ball skirts in watercolor prints that fell just above the ankle. Simons described this silhouette as being emblematic of freedom and liberation. His first couture collection for Dior, shown in July, was just a glimpse at what the designer could do for the house in the modern era of fashion.



Bringing structure to the brand, he not only created a ready to wear collection for summer, but also paved the way for the future of Dior. By pairing simple, minimalistic styles with discrete embellishments or a bit of sheen, Simons paid tribute to the classic silhouettes of Dior- the A line, the H line and the Bar Jacket. “He embraced the feminine, the complex and what had gone before,” read the show notes, delicately left on the chair of each attendee inside the impressive Dior tent posed in front of Paris’ Place des Invalides, as if an official statement to the city that Dior is back and bigger than ever.