Hogan - fall/winter 2012

We look at the latest from the Italian powerhouse

by

Writer

27 September 2012

HOGAN'S HEROES - Balance, a contemporary lifestyle and laidback elegance, these are the ideals that shape the urban-chic style Hogan has become synonymous with. Those refined trainers have become travel fixtures among the style-savvy jet set, transforming what was once a best kept Italian secret into a global wardrobe must. While Hogan has branched out over the past decade into high-end ready-to-wear and accessories, footwear remains its calling card – and rightly so, given the prestige associated with the brand’s founding family. Through parent company Tod’s Group, the Della Valle clan has championed Made in Italy, starting with shoe manufacturing, whose quality standards continue to set an industry precedent.


The latest Hogan Traditional shoe for fall

Going back to its roots for fall, Hogan is re-issuing the ‘Traditional,’ its first model from 1986. Inspired by the design of a cricket shoe, this enduring style is authentic as ever, but more innovative. This season’s ‘Future Roots’ project promotes heritage and know-how while utilizing new technologies to expand on old ideas. For an old-meets-new visual that speaks to the idea of past embracing future, Hogan tapped Hollywood indie star Stephen Dorff as its new face for fall, commissioning star Art Director Alex Wiederin to create a cool, masculine set at Rome’s legendary Cinecittà Studios. The cool-headed and effortlessly on trend Dorff makes for a fitting testimonial to Hogan’s philosophy on all things laidback, “I like the casualness, but at the same time the sophistication of each style,” the actor tells us, “it goes well with who I am.”


Stephen Dorff for Hogan, shot at Cinecittà

The other man in the fall/winter equation is no stranger to the Hogan universe. Hogan by Karl Lagerfeld is now on its fourth collection, uniting the French spirit of haute couture and the balanced proportions of Lagerfeld together with Hogan’s distinctively Italian identity of contemporary urban luxury. The new ‘Interaktive’ collection for women is all about essential winter pieces, designed in Lagerfeld’s signature dark palette. The designer reinterprets the brand’s iconic shoe styles for both day and night, proposing the likes of black or white patent leather shoes with pyramid-shaped studs and ankle boot sneakers designed in cashmere-embroidered grey leather.


Hogan by Karl Lagerfeld

For each shoe model, the collection has a matching handbag to go along with it from totes to clutches and shoppers. The line’s clothing centres on two-in-one jackets, where clever construction allows for them to be worn in differently. The detachable woollen jacket, for example, becomes a sleeveless high-collared waistcoat. Technical is the operative word when it comes to fabric with wax-finished materials, satin-textured nylon, honeycomb-effect Mother of Pearl and metallic finished wool and thread, each style finished with sporty pockets.

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