Sergio Rossi - show some skin Featured

Slip into a pair for a glimpse at the brand's past and its provocateur present

by 07 August 2012

When it comes to aesthetic philosophies, Sergio Rossi’s was simple: create nice shapes. Rather than cover up the foot, he sought to design shoes that would serve as an elegant continuation of the body. Having inherited a passion for fine shoemaking from his father, the designer cut his teeth at a decisive time for Italy’s fashion industry.



His shoes were a hit, and by the 1970s, every major fashion house was requesting 40 pairs each for their catwalk shows. As the brand’s popularity grew, so did its global presence from Rome to London, LA to New York City and an ever-expanding client-base in Japan and Asia Pacific.

RUSSO COMES TO ROSSI

The Francesco Russo chapter at Sergio Rossi has seen an exhilarating series of sensually charged collections celebrating footwear’s association with all that is desirable. As Creative Director, he has put an emphasis on the tangibility of the shoes, presenting his designs with visual supplements. This season, it’s the fetish-themed “Skin to Skin” collection for women.



The line explores the concept of shoes and accessories as a second skin by using tactile materials in python, lizard, ostrich foot, suede and nappa leather. The new men’s collection flirts with the fine line between formal and unconventional as classic brogues and ankle boots are colourfully injected with bright rubber soles.

Read the Sergio Rossi brand history

See the spring/summer 2012 collection