The Designer Lifestyle Featured

How to eat, sleep and breathe luxury brands
by 09 July 2012

When it comes to brand obsession, we tend to select our favourites with special care. This can be for a variety of reasons from a quality standpoint to a signature product, an attractive logo, or an all-around attitude that fits our personality. Designers have tapped into this desire for a ‘branded lifestyle’ with innovative and often surprising results. If you’re looking for ways to eat, sleep and breathe luxury brands, then read on my fellow fashion-obsessed friend…


Cavalli Club in Dubai

Designers with unflinching convictions on their brand’s identity often make for the perfect package. Case and point with Roberto Cavalli whose unapologetically glamorous fashion house has become associated with bold colours, exotic animal prints, damask patterns, and sexy, uninhibited styles. The respective décors of Just Cavalli Café in Milan and Cavalli Club in Dubai reflect the brand’s DNA right down to the animalier upholstering. Roberto Cavalli Home also made its debut this year with a unique range of products inspired by Cavalli’s homes and yachts.

2013 will mark 60 years of Missoni zigzags and patchworks. Appealing to those of us with a free-spirited, eclectic side, this empire based on dizzying linear forms has extended from ready-to-wear and accessories to Missoni Home. Another Italian family business turned international hit is Etro. With the paisley print as their long-time calling card, Etro actually began in textiles before entering the fashion arena.


Stools from Kenzo's 2012 Home Collection

“We want to preserve the importance of prints and the sense of worldliness and travel of the Kenzo house,” affirmed Co-Creative Director Humberto Leon. Kenzo has always been associated with its post-modern Japan meets Paris personality, which persists today in Kenzo Maison’s characteristic objects for the home as well as accessories, iPad cases and the curvaceous pop art parfum bottles.


Maison Moschino in Milan

The maison of Dior has injected its quintessential Parisian identity into fine jewellery, cosmetics, fragrance, home accessories and its Baby Dior line. They even have a haute couture mobile touch phone assembled by hand with sapphire crystals, gold, diamonds and mother-of-pearl, all inlaid with the Dior caning motif taken from the Napoleon III chairs that Christian Dior’s clients sat on for his first fashion show in 1947.


The Diesel bicycle

Hermès’ ‘Art of Living’ line offers everything from equestrian gear, beach towels, candles and ashtrays to a signature black and orange bicycle. Tiffany & Co.’s elegant Elsa Peretti candlesticks, vases and trays accentuate its Fifth Avenue persona. Loro Piana’s ‘Gifts’ line also boasts an abundant offering of products from travel accessories for the plane to leather cases for sports equipment and cashmere blankets with chessboards sewn into them so you can play wherever it suits you!


A residence model for Palazzo Versace Dubai

Versace is a prime example of the ultimate lifestyle brand with its Palazzo Versace hotels on Australia’s Gold Coast and the upcoming Palazzo Versace Dubai, which when completed, will serve as a hotel with private residences, fine-dining restaurants and a Versace spa. Versace also marked its 20th anniversary with Rosenthal this year, a partnership initiated by the late Gianni Versace, which sees the brand’s emblematic Medusa and signature Baroque details on fine china, crystal and flatware. “Versace is a lifestyle and it should be an all-embracing decision for those who choose to adopt it," Gianni Versace famously declared.


Armani Hotel Milano

Giorgio Armani is another Italian designer who has translated his sophisticated flair into a slew of projects that include Armani Resorts & Hotels, home line Armani Casa, Armani Beauty and even Armani Dolci – a sweets confectionery. Dolce & Gabbana also bring their Sicilian sensuality to the party with Gold Restaurant and Bar Martini lounge, both in Milan. The brand’s men’s boutique on Milan’s Corso Venezia also boasts its own barbershop.

And we’ve only scratched the surface! So now that we’ve whetted your appetite, it’s time to head out shopping!

20 years of Versace & Rosenthal

Armani Hotel Milano