Brioni - spring/summer 2013 Featured

Attractive people doing attractive things, in attractive places
by 26 June 2012

MILAN - As men's fashion week spring 2013 comes to a close, Brioni pulled out all the stops for a playful romp in Milan's Parco Sempione. We headed out to play with the big boys in style where the menswear brand had a mix of models and mortals outfitted in the new collection partaking in gentleman's activities like croquet, badminton, whiskey sipping and elegant picnic lounging. The event took its inspiration from Slim Aarons, legendary American photographer to the rich and famous whose trademark artistic philosophy was about "photographing attractive people doing attractive things in attractive places."



The colours of the new menswear collection take a cue from the Tuscan countryside from the red, yellow and ochre shades of summer to the blues of the nearby sea. The key piece for next season is Brioni's new  'Jardigan,' a fluid reinterpretation of a classic cardigan from the brand's archives. Add some blueberry and raspberry satin dinner jackets (seen above) and you've got a man to swoon for!

In anticipation of this superb new collection, check out Brioni's accessories for this summer HERE.

Read our menswear style highligts for summer HERE.

Find a Brioni boutique