Pitti Uomo Spring 2013 Featured

Our highlights from the menswear industry's big event
by 22 June 2012

FLORENCE - Pitti Immagine is an interesting blend of fashion and financials. As a journalist it's a rare opportunity to see a brand up close speaking not only with its press representatives, but also its sales directors, marketing managers and if lucky, its founders. This up-close encounter allows us to see who the brand is, where it's going and what its strong suits are. We toured the grounds of Florence's Fortezza da Basso where brands either set up standalone pavilions or take up residence in one the fair's main or surrounding buildings. From the old boys clubs to the newcomers, here's our roundup of what struck us most this season...

BROOKS BROTHERS

Dandy suits, bowties and dress shorts, America's oldest menswear brand shows that it can roll with the times just fine. Brooks Brothers is also the exclusive outfitter for Baz Luhrmann's epic flick The Great Gatsby, working together with the film's wardrobe department to create authentic reproductions of its archive ensembles from the time of F. Scott Fitzgerald. The film will hit theatres this December. Check out the trailer HERE



BORGIOLI

Handmade Tuscan shoes since 1946, it doesn't get more authentic than this. Borgioli's modest 30-strong operation in Florence has made impressive headway in the field of footwear, especially with its bespoke offerings that can be ordered online as displayed here below on their iPad setup.


 

SMART TURNOUT

With a decade under its regimental-inspired belts, this UK-based brand is the brainchild of former Scots Guards officer Philip Turner. Turner came up with the concept while searching for well-made clothing that featured his regimental colours. Unable to find a brand able to make them, he started doing it himself. Already sold in several global multibrand shops, the brand's nifty pieces are now set to be sold n prestigious UK department store Selfridges London.





TOMBOLINI

We're suckers for windowpane and Italian menswear brand Tombolini has some fresh new propositions. Deconstructed blueberry blue jackets over a pair of jeans or chinos, yes please.



MORESCHI

The fine Italian footwear brand that's ceasing to be a best kept secret. From brown python to slick calfskin, these kicks don't only look good, as many of the Pitti buyers attest, they're also incredibly comfortable!




  LARDINI

The brand from Le Marche whose savoir-faire has earned them credit as far as Tokyo. This year they put their suits to the test showing their durability and elasticity by tying them up. Lardini will also launch a womenswear collection soon so look out for that sartorial girls.

Lardini, the brand story