Loewe - Second Skin Luxury Featured

The Spanish brand with soft leather soul in its DNA
by 19 June 2012

The Fifties icon who sought solace from her marriage with a chocolate brown crocodile skin handbag, Stephanie Seymour riding a glistening black stallion, the Franco-era husband who recreated the fantasy of Loewe's windows in his living room to give his wife somewhere safe to dream… Luxury Spanish leather brand Loewe surpasses mere functionality, rather its handbags express an emotion, a fantasy and a spirit, a steadfast companion that comforts and shields through times of challenge; celebrates in times of joy.

The genealogy of the Loewe handbag has 166 years of soul and heritage imbued through its DNA. The brand shares the hallmarks of its birthplace - impeccable craftsmanship, standards and pedigree mixed with a rarefied combination of warmth, sensuality and passion are characteristics of both Madrid and Loewe, peppered with dashes of exoticism, elegance and eccentricity.

Following the brand's expansion across Spain and into London and Asia through the 50s, 60s and 70s, the new owner and great-grandson of the founder, Enrique Loewe Lynch, signs Karl Lagerfeld and Giorgio Armani to design ready-to-wear collections in leather under the Loewe brand. During the 1990s, the Olympics take over Barcelona and Madrid is crowned European Capital of Culture, celebrated in Pedro Almadovar's film 'Broken Embraces', in which Penelope Cruz sports a Loewe silk scarf.

In a tradition dating back to Enrique Loewe Hilton's reign from the turn of the century, when street posters advertised the legend of Loewe, a roll call of fashion's A-list has been chosen to represent the brand through the years. Icons from Kate Moss to Christy Turlington, Gisele Bundchen to Yasmin le Bon, Linda Evangelista and Stephanie Seymour are among the roll call representing Loewe, shot by talents such as Steven Klein, Peter Lindbergh, Mario Sorrenti and Mario Testino.

Loewe is more than leather, it is a spirit, a confidante, a journey and a solace - and the woman who wears it knows that it will carry her through all of life's spectrum of emotions, colours, textures and shades.

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