Best British Fashion Featured

London rides high as a world fashion capital
by 29 May 2012

Britain has long been esteemed for impeccable craftsmanship, longevity and class, while its capital, London, has driven the mostdefining trends à la mode – from Dandyism to Victoriana, swinging London to punk, the romantics to the new romantics. The London look is world revered: utterly diverse but uniquely identifiable, ever-evolving, always leading. Like the city itself, its style has two faces: classic and contemporary; traditional and cutting edge. A bastion of the ‘big four’ alongside Paris, Milan and New York, this year – with the rising successes of iconic British brands such as Burberry, Mulberry and Alexander McQueen – London is sitting pretty as number one fashion capital in the world.

The Classics
With a collective history spanning thousands of years, brands such as Burberry, Barbour, Dunhill, DAKS, Gieves & Hawkes and Aquascutum are behind some of the most iconic fashion innovations, from the trench coat to the court shoe. British fashion’s excellence and pedigree is unrivalled. In this spirit, a battalion of heritage brands uphold the tradition.

The Sparkle
Bond Street is home to the UK flagships of the world’s leading jewellers, and flying the flag for Britain, Asprey’s Grade I listed destination boutique provides a labyrinthine, museum-quality setting for mesmeric jewels and objects of desire. Around the corner, in Albemarle Street, former Crown Jewellers Garrard host scintillating heritage displays, and Boodles’ boutiques (established in 1798) are popular across the capital.

The Nu-School
In the evolution of British style, the new fashion frontier burst forth in the guise of global pioneers Vivienne Westwood, Stella McCartney and Alexander McQueen alongside key talents such as Christopher Kane, Hussein Chalayan, Julien Macdonald and Matthew Williamson.

Fashion Forward
Brands such as Jimmy Choo, Manolo Blahnik and Russell & Bromley wear the shoes (the iconic British shoe store has been regarded as the go-to place for luxury shoes for 140 years). Mulberry is one of the great 21st century fashion success stories, their styling synonymous with English eccentricity and style.

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