Hugo Boss - Making a bang in Beijing Featured

Inside the brand's blowout evening
by 22 May 2012

BEIJING - If you want to learn how to throw the event of the season, take a tip from the folks over at Hugo Boss. Their 1,170-foot runway at Beijing's National Exhibition Center resembled a spacecraft plucked from Star Wars - in fact I was surprised to see designers Kevin Lobo and Eyan Allen coming down the runway instead of Luke and Darth Vader.


Tilda Swinton greets fellow actor Ryan Philippe

The fashion show showcased the latest 'Modern Luxury' Boss Black pieces as well as men's items from Boss Selection. On hand was a guest list that would make any PR green with envy. From local Chinese VIPs and celebs to high profile international guests - it wasn't uncommon to run into Oscar-winning style vanguard Tilda Swinton and her boyfriend Sandro Kopp multiple times or clink glasses with heathrob actors like Ryan Philippe and Matthew Goode (all the more handsome suited up in Boss Selection, gush!)

Check out highlights from the evening in our slideshow above.

Related articles:

Hugo Boss accessories for summer
Our interview with Boss Selection designer Kevin Lobo

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