Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear products. His namesake company, established in 1981, currently produces a range of products through three principal labels, Michael Kors, 'Kors' Michael Kors, and 'Michael' Michael Kors. The products comprise accessories, footwear, watches, jewellery, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are located in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
In Dubai, Michael Kors has announced an interactive, two-part Mother’s Day initiative that will run from March 1 to 21 in the two Michael Kors store locations in the UAE Mall of the Emirates and Abu Dhabi Mall.
Customers who make a purchase from 15 March to 21 March 2012 will be able to personalize their own photos with dedications to their mothers through a collaboration with Fishfayce, the digital photobooth company. The pictures will be posted on the Michael Kors Dubai stores’ Facebook page; one will be chosen as the “best” and the winner will receive a shopping spree in one of the Michael Kors stores.
In addition, customers who make a purchase from 1 March to 21 March 2012 will be able to enter a raffle to win a Joan bag, the chic structured handbag that Michael Kors created in honor of his mother.