Mulberry blends tradition and innovation Featured

A combination perfectly in sync with today's trend-conscious customers
by 03 January 2012

A good Mulberry party cannot go without a few essential items: pink champagne, cakes, Polaroid cameras, and balloons in the shape of whimsical animals and the iconic Bayswater handbag. Mulberry celebrated its 40th anniversary last year in London, Los Angeles, New York and Hong Kong. The light-hearted parties and idiosyncratically styled ready-to-wear, handbags and accessories collections were proof of a winning formula fuelling the brand’s current success: traditional craftsmanship, modern innovation, plus a dash of British humour equals a hip, young yet informed following of fashion lovers in the know.

From its origins in Somerset, England in 1971 to today's exciting new developments under Creative Director Emma Hill’s lead, Mulberry is keeping a firm foot in its British roots while branching out around the world. Early in 2011 its boutique in Beijing’s China World Mall opened, followed later that year by a new and expanded flagship in Hong Kong’s Harbour City.

Inside the Beijing store, head to The Garden if you are looking for the season’s hottest collections, while icons such as The Bayswater are displayed in The Drawing Room with a classic layout. At the Hong Kong flagship, you can enjoy exclusive shopping in Mulberry’s first feature room, The Vault, where you can see a unique art installation created in collaboration with Universal Design Studio. The subject of the installation is none other than the original Mulberry Tree. The artwork shows leaves blowing from the tree – a perfect analogy of how Mulberry’s prestige is quickly spreading across the world.

While you might recognize the Bayswater and Alexa, do you know how a Mulberry handbag is put together? Premium hides are sourced from Europe and they go through a 6-week process of liming, pickling, tanning, dyeing and finishing to achieve the best texture, durability and colour. Then the prepared leather materials are sent to the Somerset Rookery, where a team of over 200 highly skilled craftsmen, and about 10 apprentices from the Bridgewater College, perform no less than 41 operations to complete a handbag.

2012’s new star will be the Harriet, a collection that combines a classic silhouette and great usability with innovative materials. Buttersoft buffalo leather provides a glossy finish for a contemporary look, while spongy patent offers a rich, tactile feel. Totes, satchels, shoulder bags, clutches and wallets – the Harriet comes in different shapes and sizes, perfectly in step with modern women who love innovative new styles without sacrificing quality – just what Mulberry is all about.