Brandroom, concept store in Istanbul Featured

This trendy shopping venue in the Nisantasi district offers a stylish way to shop the hottest brands
by 05 September 2011

Want to shop in an environment where the clothes are handpicked for your individual fashion tastes? We found this fit at Brandroom, a new concept store offering a selection of more than 200 brands in a chic boutique atmosphere.

Brandroom buyers search around the globe to pick fresh and exciting brands for a selective clientele. We stopped in to find out which brands they’ll be stocking for fall/winter. The list includes both fresh and established names like Aquascutum from the UK, Alice + Olivia by Stacey Bendet and BlankNYC from New York, Carlos Miele from Brazil, Elie Saab from Paris and Reem Acra from Beirut.

If you are looking for something out of the ordinary, the chances are you’ll find it waiting at Brandroom for you.

From Alice+Olivia, designer Stacey Bendet’s perfectly stylish retro pants and equally retro-inspired ready-to-wear collection will make a fresh addition to your wardrobe. Another New York brand, BlankNYC, brings together the city’s edgy downtown vibe with traditional design and fresh fabrics, garnering an impressive celebrity following with fans like Rihanna, Kate Hudson and Megan Fox. Hailing from Brazil, Carlos Miele's designs transcend the influences of his roots and reflect his experiences working in Sao Paulo, New York and Paris.
 
Mostly known for her unusual bridal collections, Beirut-born Reem Acra creates wonders when it comes to dresses. Of her Fall 2011 collection, Acra says, “Whether it’s the lush greens and browns of the jungle or the regal jewel tones of a flowering garden; I have in mind a woman who appreciates the beauty in nature all over the world. My new collection is an affirmation of our need for all to live in harmony with nature”. If subdued glamour is the key phrase in your design philosophy, then you will love Acra’s elegant dresses this season.

As you walk among the racks in the sleek two-storey space, don’t be surprised if you suddenly find yourself in an Elie Tahari or Salvatore Ferragamo boutique. This is part of their dynamic store-within-a-store concept in Istanbul. Aside from a multibrand selection, Brandroom houses five mono-brand stores by Elie Tahari, Salvatore Ferragamo, Juicy Couture, DVF by Diane von Furstenberg and Michael Kors.

And when mommy’s shopping, what will the young ladies and gents do? They have their own department inside the Brandroom stores selling couture-like Dior Girl dresses, graphicly inspired Dior Boy shirts, signature chalk stripe suitings by Paul Smith and British-inspired Hackett jumpers. As for the gentlemen, they need to make do with Viktor & Rolf’s optimistic Monsieur Collection of unexpected combinations in playful suits, Hackett’s British elegance in outerwear and Magnanni’s perfect, hand-made shoes.

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