Etro shows at Milan's fall/winter 2011-2012 men's fashion week Featured

Rugged bovine style, elegantly executed
by 21 January 2011

 The signature look of conservatively tailored suits made interesting with the use of distinct fabrics and fur remained consistent for Italian brand Etro during their men’s fall/winter 2011-2012 fashion show in Milan. The essence of the collection was based on the cow, used as a metaphor for mountain and central European culture and this was carried all the way through, from the cube-shaped invitation that Moo’d when turned over to long trench coats made entirely of natural cowhide.



Colours of the line are based on mountain hues of sky, land and snow. The royal blue of mountain peaks showed in the form of jackets and leather details while earth and snow colours such as black, brown, deep green and cream featured throughout the entire collection in fur, leather, wool, velvet and paisley patterns.

Leather and fur were used to enhance many of the pieces in the collection appearing as patches, collars and applications. Waistlines became more prominent whilst the length became shorter for many of the jackets and coats.



Earth-coloured suits stood out as embroidery was blended with corduroy, wool and velvet. The tuxedo remained elegant and classic with subtle collar details in fur.



Accessories included cowhide and leather dress shoes and bags, rounding off the cow theme of the collection.



Click here to read the index of articles for the fall-winter 2011-2012 men's collections

Click here to see a list of Etro boutiques worldwide