Milan fashion week, 15-18 January 2011: current fashion trends for men's collections, fall/winter 2011/2012 Featured

Top fashion designers present their high fashion clothing in a series of about 40 shows
by 14 January 2011

High fashion clothing by famous fashion designers is nothing new to Milan, and in fact the city is renewing its claim to the title of fashion capital in the four days, 15 to 18 January 2011, dedicated to men's collections for the autumn/winter 2011/2012 season. 39 runway shows, and 87 collections, for a sector that in Italy alone is worth 8 billion euro sales (this is the 2010 figure, roughly the same as for 2009). The overall figure announced by the Camera Nazionale della Moda Italiana (Italian fashion chamber of commerce) for fashion sales in Italy is just over 60 billion.

This is significantly higher than the worst years of the recession, 2008-2009, but still much lower than the years of greatest success, the mid 1990s, when the total value was about double today's statistics. There seems to be overall optimism for the future. 30% of men's fashion brands say that they are optimistic for 2011, while 70% expect business for this year to remain on a par with 2010.
Whatever happens, Milan is fully geared up for the shows and presentations. Organizers have opted, for the first time, for locations at the heart of the city (instead of the FieraMilanoCity showground), bringing fashion closer to the general public, exploiting the increasingly important link between Milan and Fashion in the global collective imagination. There seems to be intense interest in this year's events, judging on the difficulty even for accredited journalists to obtain a place with a view onto the runways. Luxos will be reporting on the shows, so keep an eye on this page where you will find links to the articles and photos.

Here is the calendar:
Sat 15 Jan:

09.30: Corneliani
11.30: Ermenegildo Zegna
12.30: Costume National Homme
14.00: Dolce & Gabbana
15.00: Jil Sander
17.00: Burberry Prorsum
18.00: Carlo Pignatelli Outside
19.00: John Varvatos
20.00: Roberto Cavalli
Presentations: Jimmy Choo, Trussardi 1911

Sunday 16 Jan
9.30: Bottega Veneta
10.00: Tod's presentation
10.30: Emporio Armani
11.30: Ermanno Scervino
11.30: Gianfranco Ferré
12.30: Salvatore Ferragamo
14.00: Vivienne Westwood
15.00: Albino Deuxieme
16.00: Missoni
18.00: Prada
19.00: Moncler Gamme Bleu
20.00: Franck Boclet
Presentations: Gianfranco Ferré, Moschillo, De Wan, Haute, Piombo, Giuliano Fujiwara, Sergio Rossi, Les Hommes

Monday 17 Jan
9.30: Dirk Bikkembergs Sport Couture
10.30: Iceberg
11.30: John Richmond
12.30: Gucci
13.00: Ports 1961
14.00: Etro
15.00: D&G
16.00: Canali
17.00: Versace
18.00: Pringle of Scotland
19.00: Alexander McQueen
20.00: Moschino, viale Elvetia 1/a
Presentations: Furla, Larusmiani, Brioni, Philipp Plein, Fendi, Cesare Paciotti, Bally, Baldanini, Marc Jacobs, Church's, Fratelli Rossetti, Alberto Guardiani, Campagna, Aquascutum, Massimo Sforza, Woolrich Woollen Mills, Diesel Black Gold, Umit Benan, Sportequipe

Tuesday 18 Jan
9.30: DSquared2
10.30 Neil Barrett
12.30: Giorgio Armani
14.30: Z Zegna
15.30: Gazzarrini
Presentations: Valextra, Avon Celli, Woolrich, Nicole Fahri, Marc Jacobs, Messori, Husky, Edun