Hermès' Timeless Icon Featured

Hermès, the brand which created the Kelly and Birken bags, has re-opened its store in Munich, offering its exclusive leather goods service
by 19 October 2010

Hermès is looking towards the future while acknowledging the past and upholding its tradition. A passion for exquisite materials and precise design, excellent craftsmanship and a love of iconically beautiful things are central factors in Hermès' creative process, along with its constantly innovative brilliance.

When creating a product, Hermès is always thinking a few steps ahead, asking the question of how a product is going to look in 25 years from now; whether it will stand the test of time. This, combined with the highest standards in design and manufacture, ensures the longevity of Hermès products, which outlive trends and changing tastes, looking better and better as time goes on.

Hermès is well established in all of its 14 product divisions, each of them an indispensable part of a complex whole. But the maison is familiar for its prestige handmade leather goods. A real classic, a Hermès bestseller worldwide, is the Kelly Bag. This has been part of the Hermès collection since 1892: at that time it was known as the “Sac Haut à Courroies”, a large bag for horse-riding accessories. In 1935, Émile-Maurice Hermès reduced the size of this very popular bag, creating a smaller city model. The “Petit Sac Haut à Courroies” was born, and it was to become Grace Kelly’s favourite bag. In honour of the Princess of Monaco and with her consent, it was renamed the Kelly Bag, and this is the name it still bears today. Alongside the Kelly Bag, the Birkin Bag has also become an undisputed classic. With its shapes and details based on the Haut à Courroies, it was introduced in 1984, and it is named after famous French actress Jane Birkin.

All Hermès flagship stores worldwide have a similar concept, but their sophisticated interior design is then adapted to each city’s cultural landscape. The Hermès store on Maximilianstrasse 22 in Munich, converted and re-opened in September 2010, has 320 square metres of display space on three floors. Attention has been dedicated to even the smallest details. You will recognize the distinctive Hermès logo, while the contemporary design elements of this location mirror those of the flagship store on 24 Rue Faubourg Sainte-Honoré in Paris. And for the first time in Germany, a leather craftsman from Paris has joined the staff at the Hermès Munich store, managing the care and repair of leather goods. Come visit and enjoy the seductive looks, feel and fragrance of these works of art!
 
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