Art that Walks by Roberto Botticelli Featured

Luxos interviews Roberto Botticelli, CEO of Errebi SpA, one of Italy's most dynamic footwear companies
by 01 September 2010

The history of Errebi SpA corresponds to that of the Botticelli family, with deep roots in local traditions of leather craftsmanship. It is the story of unbridled enthusiasm for the trade, generating a brand that has been creating unique footwear for the past 60 years, while retaining a privileged relationship with Italy’s immense cultural heritage.

Today, the company has developed exceptional expertise, which reflects its sensitivity to contemporary taste. It is therefore an expression of a cosmopolitan yet deeply Italian style, reflecting the Marche’s manufacturing tradition, while encompassing influence from West and East: Italy, the Netherlands, Eastern Europe, the Middle East, the United States, Spain, and all the way to China, India, and South Africa. All its creations are based on a passion for the arts paired with luxury fashion. They are all original, inimitable, and exciting. Mr Roberto Botticelli reveals the secret behind the success of his footwear collections. A success that continues despite the economic crisis.

Can you tell us briefly about the company's early days?
My father Aldo founded Errebi SpA in 1946 and began by supplying footwear for the Italian market. The company underwent a radical renewal in terms of creativity and communications in 1975, moving into the production of fashion items. Botticelli Limited developed as a brand in the years between 1980 and 1995. My son Luca's entrance into the company in 2004 coincided with the inauguration of the concept-store Botticelli Limited Experience (where the customers can see their own custom-made shoes take shape on touch-screen equipment). As Luca is a keen golfer, he also initiated the Botticelli Golf brand, the first collection of technical footwear intended for all those who love the game.

What is the most important characteristic of your footwear?

Craftsmanship, the quality of the materials selected for manufacturing, and a constant quest for new materials and accessories. Our products are not just functional objects: they are made to communicate a message and provide an element of charm, enhancing the wearer's quality of life. This gives them a function analogous to a work of art.

The brand offers the Golf, Limited Collections, and Botticelli lines. Your target group is rather diversified.
Botticelli Limited is a line targeted at young and dynamic customers, close to urban life and modernity. The Golf and Roberto Botticelli lines are intended for a more mature and demanding public, with meticulous attention to design and to the value and quality of the materials used.

So all the lines have a clear link to a defined lifestyle. On the subject of lifestyles, what are the preferred destinations of the businessman Roberto Botticelli? Can you give us some of your favourite addresses?

I travel widely on business, in Italy, Europe, and the Middle East, and I often stay in one of the Leading Hotels of the World. As I very much appreciate modern art, I often visit the great museums, such as Madrid’s Prado, the Tate Gallery in London, and MoMA in New York. The Baretto at the Baglioni hotel is a very good restaurant; I always go there during my stays in Milan.

Still on a personal note, can you describe how you usually dress for travel?
I prefer a refined and sophisticated casual look; I wear shirts, cashmere sweaters, and of course suede moccasins: supple, light, and enticing, in various shades of the two classic colours, brown and blue.

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