Racing impresario and bon-viveur Flavio Briatore is renowned for his love of the more lavish things in life. The former manager of two F1 racing teams, he retired from motorsports amid a flurry of controversy, reappearing in the headlines for his extravagant Rome wedding to Wonderbra model Elisabetta Gregoraci. Throughout his glory years, Briatore’s colourful, larger than life personality and distinctive Italian style became greatly influential and it was during his heyday that he took a foray into fashion. And so Billionaire was born – branded as the first international haute couture line exclusively for men.
Seven years later and he’s teamed up with Bin Hendi to bring his inimitable sartorial stance to the UAE with a flagship boutique at Dubai Mall. Glamorously attired in chocolate and gold, the large store is the perfect backdrop to showcase what is clearly a label for men with confidence and a well-developed sense of wit. Customers can buy into the Billionaire lifestyle by investing in a few key pieces, which are designed to add a little extroversion to conservative wardrobe staples. Luxury novelties such as the personalized bathrobes, monogrammed socks and eccentric slippers embroidered with your astrological sign, have become favourites of A-listers like David Beckham and Paul McCartney.
For the social chameleon who hops from yacht party to brunch to nightclub, there are bold, interchangeable, uber-standout pieces – the accent being unashamedly on more rather than less. Menswear comes in a strong monochromatic palette with accessories in an array of coloured exotic skins. Wealthy gentlemen who seek the perfectly fitting jeans, suit or shirt, will be overjoyed at the made-to-measure service that offers a quick, professional service.