Joyce welcomes the spring-summer 2010 season with the "Truly Gifted III" programme, which will run from 25 February to 14 March. After last year's highly successful Truly Gifted programme, in which Joyce commissioned Alexander McQueen, who died in tragic circumstances recently, to create an exclusive USB, the boutiques company invited other designers to take part in their most extensive promotional programme of the season. Designers from Rick Owens, Dries Van Noten, Marni, Etro, Bless and Anna Sui specially designed custom iPhone leather cases in a limited edition available for Joyce customers only. An iPhone quality leather case is an ideal method of personalizing the classic high-tech product, and this range offers an attractive option alongside officially licensed iPhone cases. Joyce customers, lucky people, can also take part in exciting offers such as consumer credit and a lucky draw with fabulous prizes.
The cases all feature creative elements from the brands' current collections, with the "warty" leather finish by Rick Owens, and the original stone-shaped case by Bless.
Joyce is also offering a range of cardholder benefits, which include a 3D trend booklet exhibiting the best new Women’s and Men’s collections by international designers as well as the essential trends that are highlighted this season. In addition, Platinum and Black cardholders will receive HK$200 or HK$300, respectively, worth of credit money to be used at JOYCE and affiliated boutiques. From 25 February to 14 March, every net purchase over HK$10,000 entitles the customer to choose from a number of iPhone cases and a chance to win fabulous prizes in a lucky draw. Customers who spend over HK$50,000 will be entitled to an exclusively limited iPhone case box set, while stocks last. All customers entitled in the lucky draw will have a chance in winning lavish prizes including a variety of electronic products such as Leica X1 camera, Leica D-Lux 4, Fujifilm FinePix Real 3D, Apple iPhone 3GS and a range of Lomo cameras that are worth a total of over HK$1 million. The grand prize, worth HK$60,000, is an A La Carte camera from Leica.