Ruco Line, sporty, glam sneakers for autumn-winter 2009/2010 Featured

The first platform-soled sneaker in footwear history
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Ruco Line's autumn-winter collection expresses femininity and colour. Sneakers have lofty and super-sexy platforms, with suede applications and multicolour laces. Uppers are in colourful chamois suede, with subtle contrasting stitched decoration. The overall design has a definite period feel, and the sport-glam spirit is highlighted by a small flower fastened using a pop fastener behind the heel. A playful element that can be added or removed as desired.

There are other sophisticated details, such as mink and patent leather applications and other decorative motifs, snakeskin reinforcement, or knitwear uppers in gym shoes on high platforms. The range also includes boots with slender lines in stretch and satin materials. Colours are generally on a white background in the most sporty models. In the more feminine versions, there are warm, pastel, autumnal shades, such as moss, honey, fire-red, ivory, fuchsia, violet and blue.

The company Rucoline S.p.A., based in Perugia, was founded in 1987, the brainchild of Marco Santucci and Daniela Penchini, who are now CEO and deisgner respectively. They had the idea of importing an ethnic style of footwear, up until then rarely seen in Western markets, and to launch its distribution in clothing stores, which at that time were far more dynamic that the more classical accessories stores. In just a very short time, Ruco Line became a highly visible player in the international fashion business.

The brand's success and visibility were attained through an idea by Daniela Penchini, architect and designer, who thought of designing and creating a totally feminine sneaker, an item that at the time did not exist. The "200" model is still today the company's best seller worldside. It was based on a totally new concept, a combination of sport and glamour. The starting point was classics sports footwear, that was deconstructed and rebuilt every season, in unique combinations of platforms and sophisticated materials. Today, Ruco Line is a brand that comprises collections of footwear and accessories covering multiple sections of the market, within all three major divisions, women's, men's and children's. Ruco Line boutiques can be found in many international locations. See www.rucoline.it for further info.
 
For a complete list of Ruco boutiques, click here.

View more from Ruco Line: Spring/Summer 2009 Collection