Swarovski Elements at the Mercedes-Benz fashion week, Istanbul

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21 March 2013

Swarovski Elements crystals were in prominent view on garments by famous Turkish designer Atıl Kutoğlu, in his fall/winter 2013-14 ready-to-wear collection at the Mercedes-Benz Fashion Week in Istanbul last week.

As in some previous seasons, KutoÄŸlu decided to use Swarovski Elements components to give an enticing sparkle to the garments.

Pieces from the Swarovski Elements range are increasingly being used by designers all over the world, and they are a favourite particularly on the Turkish design scene. Atıl KutoÄŸlu’s creatiions were well received by Istanbulite fashionistas and by the local and international press. The collection included references to ancient civllizations and in particular Troy, along with touches of Art Deco and modern art.

Swarovski was founded in 1895 by Daniel Swarovski who invented a machine for cutting and polishing crystal stones. From those beginnings, the maison has developed into an enterprise employing 26,100 people, with an annual turnover of over 2 billion euro. Its two major areas of production are finished jewellery, and components sold to the industry ready for use in other products. Swarovski crystals are now a constant presence in design, fashion, jewellery, architecture and interiors. You can find out more about the fascinating story at the Swarovski Kristallwelten at Wattens, Tyrol, Austria, where Daniel started his business over a century ago.

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