To celebrate the Chinese New Year, Burberry has released a special limited edition collection in a palette of auspicious reds, a tribute to Chinese tradition. It includes the Blaze Bag, a Burberry must-have this spring as well as scarves, wallets, a key holder and a delicate and sophisticated bag charm.
The brand has also released a short video to wish all its Chinese fans New Year wishes that can be viewed on Chinese social networks such as Sina Weibo, YouKu and Douban.
Additionally, the time honoured lucky red envelopes that are an integral part of the New Year will be gifted to customers.
Gong Xi Fa Cai!