Mulberry - spring summer 2013 campaign

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03 January 2013

It's about coordination, with bags matching the garments to chromatic perfection. It's also about a surreal, underwater world of pastel-shade coralline concretions that provide a pale background, setting off the bags which remain the stars of the show: the Willow Tote, a new multi-functional bag; the Cecily and the Cecily Flower Tote; and the Bayswater in ostrich (shown below).

Mulberry brand director Georgia Fendley said, “The campaign images reflect Emma's vision for the season, a dreamscape of delicate powdery pastels inspired by corals and lunar landscapes provides the perfect context for Meghan Collison's striking beauty. The images showcase some of our strongest catwalk looks and the season’s key bag silhouettes." Below, the Mulberry Willow bag.

The images were shot by Tim Walker, with creative direction by Emma Hill, and model Meghan Collison. The set was designed by Shona Heath.

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Mulberry, premium British lifestyle brand