Mulberry Launches Brilliant Britain in Hong Kong

by 23 November 2012

In honour of the United Kingdom’s GREAT campaign, promoting Britain on an international scale, luxury brand Mulberry has launched a guide to the country’s superstars, undiscovered locales, and emerging talent on www.brilliantbritainguide.com. The British luxury brand officially launched Brilliant Britain in Hong Kong earlier this month with an in-store exhibition celebrating British inventiveness as part of the ‘Creativity is GREAT’ week. Mulberry CEO Bruno Guillon stated, “This will be an evolving showcase, celebrating the nation’s finest craft and creativity.” The exhibit is located in Mulberry’s Harbour City store and showcases work from British talent, including a video of the Eribé knitters, who produced Mulberry Autumn Winter 2012 hand-knitted scarves, and a short film showing the making of a Del Rey bag. The exhibition ran from Tuesday 6 November to Sunday 18 November in the Mulberry Harbour City Store, G302 Harbour City, Tsimshatsui, Hong Kong.