Swiss luxury watch and jewellery brand Chopard launched its latest boutique in the region last month at Abu Dhabi’s Marina Mall. Renowned world-wide for its creativity, elegance and state-of-the-art technology, the store will be a pivotal addition to Abu Dhabi’s growing portfolio of luxury brands.
The boutique was inaugurated in partnership with Abu Dhabi distributor Al Manara International Jewellery and showcases a space exuding the warmth and sumptuous qualities of the brand created by architect and designer Thierry Despont. The décor reflects that of a welcoming living room boasting fine woods for the floors and leather for the wall panels, store fixtures and furniture fronts and luscious velvet for curtains and upholstery in order to present a sense of opulence and grandeur. In adherence to environmental concerns, renewable woods were used for the boutique in order avoid the destruction of trees.
Chopard’s steadfast code of ethics, underlining the importance of excellence and loyalty, was forged in 1860. With brand now stationed all over the world, the core values of Chopard – independence, quality, creativity, heritage, respect and audacity, are upheld wherever the brand is found. "After assessing the capital’s evolution, we noticed a clear appeal from consumers for a uniquely extraordinary Chopard retail experience, in line with the unparalleled service and choices for which the brand is known for," said Abdul Hamied Seddiqi, Chairman of the Board of Directors, Al Manara International Jewellery. This wonderful addition to Abu Dhabi’s collection of luxury brand highlights the importance of fine jewellery and watches to the UAE’s capital growing community of luxury enthusiasts.
Chopard, Marina Mall Tel: +971 26811171.