PARIS - This is just the beginning... With the introduction of Hedi Slimane as Artistic Director absolute, Yves Saint Laurent is undergoing a reboot extraordinaire into Saint Laurent.
While the fall/winter 2012 collection was designer Stefano Pilati's last for the house, the look and feel of the new ad campaign released today is 100% Slimane who himself is a noted photographer.
The black and white shots of barely dressed tattooed models have a seductive Seventies vibe to them. They are just about the closest preview we currently have into the innerworkings at the newly baptized Saint Laurent and what's to come from the house.
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Au revoir Yves, voilÃ Saint Laurent
by Alessia Domanico
Writer25 September 2012