Patrizia Pepe spring/summer 2013 is a celebration of many things, the first being the inauguration of the brand's new showroom in Milan, the second its 20th anniversary and thirdly that of the urban chic. Graphic prints take centre stage playing on a rebel melody theme. The palette is vibrant and punchy for the upcoming spring with printed garments, sparkly pink minis and the appearance of tropical flowers. Fabrics are sensual and ultra modern, while the presence of rock 'n roll studs shows us the tough side of the Florentine brand's femme. If the light and bright new showroom and the buzzing crowd whose come to see it are any indication, this brand may be experiencing a whole new kind of spring awakening.