Could this be the best fashion brand name ever?

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21 June 2012

Brand-naming is a complex business, particularly in today's world of international trade when a marque has to be instantly recognizable. But thankfully, there is still room for a bit of good old-fashioned linguistic fun, which will appeal to an English-speaking audience.

So, here it is:

Storm in a D Cup

I think it's inspired! Storm in a D Cup was founded in 2004 by designers Jenny and Veronica, with the mission of providing women with D+ cup sizes with stylish swimwear. The designs are made for comfort and support as well as good looks. Products are available at www.storm-in-a-d-cup.com In the photo below, the top part of the Balconette bikini in amethyst.

Read more:
Andrés Sardà
La Perla