Hugo Boss's Parisian flagship rolls out a new look

by

Writer

08 June 2012

Hugo Boss unveiled its newly revamped Paris flagship at 115 Avenue des Champs-Elysées. The shining star in its empire, the 13,200-square-foot address is its largest retail property to date. “This store is the biggest in terms of size, but also the most important in terms of sales in our worldwide retail network,” says Hugo Boss CEO Claus-Dietrich Lahrs.


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Tinted glass, geometric paintings and fabric wall panels set the scene with a scene-stealing lED chandelier uniting the ground, mazzanine and basement floors. This flagship is the first of Boss's 10 global locations to sport the new concept design, the others in Berlin (not yet opened), London, New York, Shanghai (not yet opened) and Sydney will soon follow.

FIND A HUGO BOSS BOUTIQUE

Hugo Boss Lines sold at 115 Avenue des Champs-Elysées:

Boss Selection menswear
Boss Black men's and womenswear
Boss Green menswear
Boss Orange menswear and womenswear
Hugo menswear and womenswear